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What kinds of things can happen?


Germs and bacteria of all kinds can be tracked onto your carpeting. Even the use of treated door mats cannot prevent this, but may significantly retard the process. All these germs are alive and thriving in your carpet, and as long as it remains dirty, they will continue to breed and grow.

Soapy, stocky residue from conventional shampoo, dry foam, spray, dry powder encapsulation and bonnet methods of cleaning will cause rapid resoiling. Spots and stains will resurface because they were only pushed a little deeper, and the traffic lanes will appear dirty much sooner.

Sand, grit and hard dirt particles which are deeply embedded in your carpet will cause abrasion of the tips and sides of the fibers. These scratches make the carpet look dull.

Just like a hard surface floor, which must be scrubbed or mopped often to keep it clean, your carpet gets dirty. It just doesn’t show soil as much because the dirt is hidden within the carpet pile.

Dirt particles contain an assortment of minerals and chemicals which are gathered and blended from a wide area. Humidity or moisture tracked into your home on shoes can act as a catalyst to this foreign matter. The reaction may cause severe damage to the dye and can actually change the color, if left in your carpet.

Gases in the air caused by burning of various fuels and the action of the sun on certain other gases in the atmosphere can affect the stability of a dye.

Many disinfectants and harsh detergents can affect the dye. The longer these foreign elements are allowed to remain in your carpet, the more likely it is there will be damage to the dye in the fibers. It is this dye damage which causes you to first notice a change in the color of your carpet.

About 90% of all soil is dry particulate and can be easily removed by normal vacuuming. Only about 10% of soil is oily and needs special attention.